Tips on Customer Feedback

1. Stress the importance of their input (“Your comments are our future”)
2. Keep it Short
3. Focus on the 5 key pulse items you must find out.
4. Track the scores from on-going returns.
5. Make every question a profit center, from answers that will make you money.
6. Save every return (field) in your database.
7. Elicit the key customer contact info (Email address can be powerful)
8. Phone number allows you to find address etc. on Canada 411.
9. Reward customers for responding. Prize for a draw. Discount. etc.
10. Thank them.